In What ways does your media product use,develop or challenge forms and conventions of real media products?

When producing our Music video it was important for us to recognize the conventions of real media products and most importantly media products in the specific genre we had created our media product around. We chose to both use and challenge conventions of real media products to create and effective media product. One strong convention we found when researching into other female pop music videos was the portrayal of the artist in the music video. We found whilst researching that Katy Perry along with other artists such as Cheryl Cole and Ellie Golding were seen as being sex symbols in their music video as well as being conventionally feminine. This was shown through the artist wearing feminine,soft clothing and appearing to the viewer of the music video as being independent yet vulnerable at the same time. This was a convention we used in our music video as we felt it was such a strong convention of other real media products , and created the female pop genre surrounding the music video which sends a clearer message to the audience viewing the music video. Another convention we chose to use was one we felt was frequently used by Katy Perry as well as other female pop artists such as Rhianna , the convention being the use of serene and feminine locations used in the real media products music video. We chose to use this convention and shot some of our music video in a snow covered field.




willspp



The contrast of the pure white in the setting with the hot pink coloured coat worn by the artist in our music video creates a strong feminine feel to the scene and video.Katy Perry shot her California girls video on candy floss clouds wearing pink clothing whilst Rhianna filmed her only girl in the world video in a field filled with fusia pink flowers , too wearing the most conventionally feminine colour known in music videos , pink. These conventions were used in our media product as we felt they could be developed and adapted to our music video of firework by Katy Perry , creating a music video that was conventionally feminine mostly throughout to create a strong female pop artist video that used conventions of real media products produced by the biggest artists in that genre. When researching into real music videos outside of the pop genre alone we chose to challenge a convention that we found most frequent throughout other music videos. In other real music products a convention we found used was that the narrative in the music video was usually centered around no more than two people , those two people usually being a female and male. This was a convention we found frequently used in music videos from Katy Perry's hot and cold to Cheryl Coles Promise this. This story to the music video therefore only exists around two individuals. This was a convention we chose to challenge in our music video as we filmed several different mini story lines with different scenarios and focusing on different characters. This created a much broader narrative that focused on meaning and feelings rather than just two people , usually a convention used in other music videos especially by female pop artists. By filming different short story lines in our media product it allowed for the establishment of disequilibrium into new equilibrium , which can invite the audiences to interact and also relate to your music video and its narrative.