This screen shot from the video shows a peaceful and elegant side to the artist and overall video.
This screen shot from the music video shows the natural feminine beauty to the artist , this combined with the ancillary tasks creates a conventionally 'pretty' identity to the artist.
The three products produced i feel create a strong recognisable identity to the artist , and although follows expected conventions of a female pop artist it shows a playful,girly side to our artist which combined with the main product shows the genre of pop very well and places emphasis on the female artist and what conventions we have used and displayed in our products.
When creating both a music video along with Cd Case,Cover and Digital pack it is important to create a combination of the two products that will establish the genre of music to your product along with a strong recognizable identity to the artist as well as intertwining these factors with the artists music. Our Main product is a music video for Katy Perry's Firework.Through the use of of feminine,soft and serene settings together with using a conventionally attractive female to act as the artist in our music video we were able to create a music video that represented our artist and our main product as whole as showing females to be typically feminine in their appearance and through the narrative scenes used in our main product a caring and emphasis on emotions was a main focus. This was combined with the ancillary tasks to create an overall identity and feel to our media product. The images used on the Cd cover and Digi pack show two different sides to the artist. Whilst the front remains girly,fun and flirtatious the digipack shows a more peaceful,calm and serene side to the artist. This along with the caring and emotional narratives juxtaposition with the feminine conventions also used in the music video , i feel a dynamic and strong combination has been created between my main product and too , the ancillary tasks.
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