How did you use the new media technologies in the construction,research,planning and evaluation stages?

When creating our main media product along with the ancillary tasks , it was vital that the new media technologies made available to us were used to the fullest advantaged inorder to create a conventionally media product such as other real media product as well as creating a final music video that combined with the ancillary products which included the c.d. case and digital pack. Once we had to decided to create media product around the pop and genre , focusing on a female artist, we began to research into different female artists and which one we could create a music video around the conventions we saw displayed and felt we could echo and develop. When researching we used youtube to look at different female pop artists music videos, including Cheryl cole and Katy Perry. During our research and planning stages we chose to use the internet to discover the market and audience of music videos especially a music video such as ours that we were to produce, through this I was able to view online videos and pictures of artists including Katy perry in the female pop genre. we also looked at other videos by katy Perry and other media products produced by other people to see the conventions they had used and what audience they had aimed to target. We then used this information and inspiration with our own decisions when planning our music video and Cd case , this showed how our research was helpful to us and how we developed ideas to our own media product or alternatively challenged previous conventions used.

Youtube Research







Throughout the production of our music video we were involved with the use of media technology and new media technology such as filming and the post-production. To film our music video we used handy cam, stored on memory cards it meant any footage we filmed whether we would chose to edit the footage or not , was able to be uploaded to any computer to analyse and see whether it would work in our media product. The camera played the most essential role in shooting our video as it helped as capture this best shots in the right settings to create the best affect. As-well as filming the camera picked up extra detail in the locations surrounding us, making the shots more conventional and realistic. Without the final cut programme we used on the apple mac computers we would not have been able to complete our final product to the best standard. Through editing we were able to give the video a sense of realistic pace and rhythm through the cutting,choosing the exact moments of footage and applying them to sync with the song. When editing our music video we chose to use final cut instead of imovie as this meant we were able to layer the tracks together so it was easier to then cut between clips , allowing us to create a final media product that seemed to flow cohesively between clips and different shots.

Finally through the distribution and evaluation stages, I used popular online site YouTube to gain feedback to help us analyse and evaluate our final media products.This also helped to gather a wider audience response and feedback from commenting and messaging. This allowed us to gain comments on our ancillary products and final media product from our target audience who we had added to our Facebook group in the research stages. This enabled us to understand if we had created a media product that met audiences needs,expectations and assumptions.