Music video initial planning

Before we could decide on what artist we would use when creating our music video , we researched into the main female pop artists around on the music scene at this current time , and if were to chose them , what would our production then entail. Would we be able to create a music video that used conventions of that artist. We researched into different artists and when looking at the pro's and con's of each , we then came to a decision on which artist we would be able to produce a music video around using the conventions we had found in their music videos.