Wednesday 2 February 2011

Music video breakdown






Calafornia dreams was the first music video of Katy Perry's we chose to breakdown and research into , as it is her most appealing music that has been produced. Katy once again strengthens the genre of music in her music video 'pop' , by emphasising the feminity in the music video. Katy is seen wearing revealing outfits and flirting with a male character in the music video , Katy is portrayed as a sex symbol and this is supported by the costumes involved in the mis-en-scene as she is wearing a corset which has sexual connotations. The locations and props used in the mis-en-scene show conventional femininty through the use of candy floss clouds and sweets. This is a connvetion that katy has exxagerated in this music video and will not be used in our music video as we feel it does create a narrative that will connect with audiences as strongly , even though it does fit with the convetions of a female pop star. Therefore we will compramise with the conventions we have seen , and use conventions of a female pop star and feminity but without the link to a feminine location,costumes and props.

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