Wednesday 17 November 2010

Katy Perry Breakdown

Katy perry is our chosen artist in which we will create a music video that involves our own creative input aswell as considering The artist we will construct our video around , focusing on the music artist themselves , their character and the narrative in their music video which is presented to the audience. Through the explosion of her career her music videos have catapulted through every source of media possible. Thus constructing an image of her for the media to portray to audiences. Her music videos reflect her adventerous character. Whilst mostly feminine and typically girly , from the pink candy floss in calafornia girls and sunglasses and hotpants in teenage dream , katy manages to portray an alter ego. This unexpected element in her music video gains added interest in not only Katy herself but too the video. Her music video can be seen as more of a short film or story rather than a filmed shoot to accompany a song. Her music videos are adventurous and entertaining with a strong narrative that maintains audiences interest and audience relatbility.

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